Giovanni Calabro

Posts Tagged ‘Mobile

23 Feb, 2009

Confessions of a Networking Addict

Posted by: Giovanni Calabro In: User Experience

I thought it would be valuable to give you some food for thought if you’re thinking about jumping into the social networking pool by shedding some light on the morning activity of one couple who has fully integrated the use of social networks into their day. My wife Michelle and I are the couple, by the way. This will act both as a catharsis for me and probably make me the butt of many long-running jokes for anyone who knows me personally. I will not describe my entire day to recoup any semblance of having a life outside computers. To fill in the blanks repeat the morning routine throughout the day. That said, here is one picture of an audience you may be missing in your reach for brand awareness and conversions:

26 Jan, 2009

BlackBerry Storm Hitting the UX Wall

Posted by: Giovanni Calabro In: User Experience

Article on how BlackBerry is having issues do to a poor ux. This is why marketers should be careful before calling themselves the killer of a product (iPhone) before the eggs hatched. Let your numbers do the talking.


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Giovanni Calabro's personal site of user experience, food, television, family, and the bizarre (yes, it's random).