Giovanni Calabro » Marketing http://www.giovannicalabro.com Giovanni Calabro's Thoughts on User Experience Et Al. Fri, 12 Feb 2010 02:51:03 +0000 en hourly 1 http://wordpress.org/?v=3.0 Yaz Birth Control "Clarity" Commercial http://www.giovannicalabro.com/2009/04/yaz-birth-control-commercial/ http://www.giovannicalabro.com/2009/04/yaz-birth-control-commercial/#comments Mon, 20 Apr 2009 03:54:42 +0000 Giovanni Calabro http://incessantrantings.giovannicalabro.com/?p=323 Bayer Healthcare Pharmaceuticals must have been in boiling water. I was watching something on TV and got hit with this piece of work. Can’t for the life of me understand what she is clarifying. When a commercial starts with, “The FDA wants us to clarify a few points” you need to get your money back from your ad agency.

www.youtube.com/watch?v=EO-G8O0lHq0

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]]> http://www.giovannicalabro.com/2009/04/yaz-birth-control-commercial/feed/ 1 Issue Advocacy Using Social and Traditional Media – from Twitter to MSNBC in 24 Hours http://www.giovannicalabro.com/2009/03/issue-advocacy-twitter-social-marketing/ http://www.giovannicalabro.com/2009/03/issue-advocacy-twitter-social-marketing/#comments Sat, 28 Mar 2009 14:15:31 +0000 Giovanni Calabro http://incessantrantings.giovannicalabro.com/?p=303 I recently had the pleasure of moderating a seminar regarding what can be done with social tools on a limited budget. You can view the slides or listen to the WebEx.

Shaun Dakin, CEO and Founder of The National Political Do Not Contact Registry (StopPoliticalCalls.org) used the power of both traditional media and social media to drive the conversation around Political “Robocalls” during the 2008 election cycle. With no budget and no staff, Shaun was able to testify at the US Senate, recruit 85,000 members, and be interviewed live on CNN, MSNBC, XM Radio and countless other media outlets.

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