Giovanni Calabro

Posts Tagged ‘Marketing

19 Apr, 2009

Yaz Birth Control "Clarity" Commercial

Posted by: Giovanni Calabro In: Television

Bayer Healthcare Pharmaceuticals must have been in boiling water. I was watching something on TV and got hit with this piece of work. Can’t for the life of me understand what she is clarifying. When a commercial starts with, “The FDA wants us to clarify a few points” you need to get your money back [...]

I recently had the pleasure of moderating a seminar regarding what can be done with social tools on a limited budget. You can view the slides or listen to the WebEx. Shaun Dakin, CEO and Founder of The National Political Do Not Contact Registry (StopPoliticalCalls.org) used the power of both traditional media and social media [...]


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Giovanni Calabro's personal site of user experience, food, television, family, and the bizarre (yes, it's random).