Giovanni Calabro

A news release from Nielsen Online is reporting amazing growth in social networking. You can read the release here.

I thought it would be valuable to give you some food for thought if you’re thinking about jumping into the social networking pool by shedding some light on the morning activity of one couple who has fully integrated the use of social networks into their day. My wife Michelle and I are the couple, by the way. This will act both as a catharsis for me and probably make me the butt of many long-running jokes for anyone who knows me personally. I will not describe my entire day to recoup any semblance of having a life outside computers. To fill in the blanks repeat the morning routine throughout the day. That said, here is one picture of an audience you may be missing in your reach for brand awareness and conversions: