Issue Advocacy Using Social and Traditional Media – from Twitter to MSNBC in 24 Hours

28 Mar, 2009

Issue Advocacy Using Social and Traditional Media – from Twitter to MSNBC in 24 Hours

Posted by: Giovanni Calabro In: User Experience

I recently had the pleasure of moderating a seminar regarding what can be done with social tools on a limited budget. You can view the slides or listen to the WebEx.

Shaun Dakin, CEO and Founder of The National Political Do Not Contact Registry (StopPoliticalCalls.org) used the power of both traditional media and social media to drive the conversation around Political “Robocalls” during the 2008 election cycle. With no budget and no staff, Shaun was able to testify at the US Senate, recruit 85,000 members, and be interviewed live on CNN, MSNBC, XM Radio and countless other media outlets.

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Tags: Issue Advocacy, Marketing, Twitter

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local_god: You have to express more your opinion to attract more readers, because just a video or plain text without any personal approach is not that valuable.
Claire-Juliette Beale: Hi Giovanni, Loved your first article for Fast. It prompted me to look into e-books as a way to reduce the need for bookshelves, be more green, etc..
Decent Discussions: A very intresting blog, I found your website on google and thought I would put a comment. Keep up the good work

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Giovanni Calabro's personal site of user experience, food, television, family, and the bizarre (yes, it's random).

Giovanni Calabro